# SaaS is becoming free (ep. 9)

Posted 2026-10-28 · Video: https://www.youtube.com/watch?v=DmZIbgG9K-E

> Give away the app, and charge for the agent that does the work.

**The prior it challenges:** When you buy software, you compare features

## Transcript

Rethink your priors.

Greg Isenberg posted this yesterday, and I keep thinking about it. He said, SaaS is becoming free. Give away the CRM, give away the dashboard, give away the app, and charge for the agent that does the work.

I think he's basically right. So I want to talk about what that changes for the person buying.

For years, when a business picked software, we compared features. Who has the better dashboard, who has more integrations, whatever. If the dashboard is free, none of that is what you're paying for anymore. You're paying for work.

And we already know how to judge work, because we do it with people all the time. Nobody keeps an assistant around because they have a nice desk. You ask, did the invoices go out, did the calls get returned, did the thing get done.

So I'd judge an agent the same way. Before you buy one, write down the one job it's taking off your plate, and how you'd check this week that it got done. If the company selling it can't tell you how you'd check, I'd be a little worried about what exactly you're paying for.

I run a lot of agents myself, and for every one of them, the first thing I want is a way to see what it actually did.

Anyway. Start from the outcome. Or don't. I'm not your manager. Follow for more.

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Rethink your priors by Eduardo Martínez. AI implementation. Outcomes over tools. And everything else.
YouTube: https://www.youtube.com/@rethinkyourpriors · Instagram: https://www.instagram.com/rethinkyourpriors/ · Work with Eduardo: https://edumartinez.ai/